Delta Air Lines, Social Soul at TED, Vancouver, BC. March 2014.
To help launch their “Innovation Class” at TED, MKG partnered with Delta Air Lines to create Social Soul - an unprecedented, immersive, digital experience. Social Soul allows participants to connect with fellow conference attendees through an algorithm that analyzes their own social stream based on their Twitter Feed.
Here’s how it works: Visitors enter the custom structure - which includes a 360-degree display of monitors, mirrors, and sound - and experience a captivating stream of the imagery, text, video, and audio of their own Twitter feed and those they follow.
Upon exiting, participants and their matched “Soul Mate” receive a tweet encouraging offline connections and conversation.
See it in motion:
Social Soul from MKG on Vimeo.